BERGENFIELD, N.J. — A newly designed Boost Mobile will open its doors in Bergenfield Saturday as the company’s first “store of the future.”
The North Washington Avenue store, the first in the nation to undergo the transformation, will celebrate with promotions 10 a.m. to 9 p.m. Saturday.
“At noon we’re holding a grand reopening event with a money machine,” said Zachary Hoover, manager of Sprint retail operations.
Participants will go into the machine and grab as many flying dollar bills as they can, he explained. Whoever grabs the most will walk away with a cash prize.
Meanwhile, there will be giveaways for customers and a raffle for a LG Smartphone.
“We’re looking to get the community excited about our new store,” Hoover said. “We couldn’t be more pleased with the renovation. It came out better than we thought.”
Storeowner Oscar M. Galdamez of Ridgefield Park, who opened the Bergenfield store seven months ago, was working with a crew Friday night as they put finishing touches on the place.
The Bergenfield store is one of 4,000 such branded retail stores nationwide.
It was chosen to be first because, at 850 square feet, it had the space to accommodate all the changes and because it has competition nearby, Hoover said.
The store is outfitted with a new interior design intended to escalate traffic and business, he added.
The new design includes three zones.
The first zone is the front window, which now sports Boost Mobile graphics and messaging to attract customers.
The middle zone features a wall of products such as LG, Samsung, and Apple phones and two tables displaying new products and special bundle deals.
One wall features printed materials detailing rate plans and a TV playing Channel B, for Boost.
The back of the store is the “consult, advise, pay zone,” Hoover explained. It includes two sales stations and a talk table equipped with a power mat on which people can charge their phones.
An alcove in the back displays accessories.
A fixture by the back “brand focal wall” glows orange, one of the corporate colors.
The idea, Hoover said, is to guide customers’ journeys into the store.
“You don’t want a wide open space,” Hoover said, referencing the old design.
Boost Mobile’s distinguishing feature is that it sells prepaid plans, without contracts. There are no fees and no credit checks.
More Boost Mobile stores of the future will start to roll out at the end of September into early October, Hoover said.
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